Day: სექტემბერი 18, 2021

The new, first-to-market capabilities of the NBCU Audience Insights Hub include: Digital audience exploration: In NBCUniversal's new centralized clean room environment, partners will be able to explore how audiences and customers overlap, providing valuable aggregate insights without any underlying data exposed from either party. Found inside – Page 10Verizon 49.1 as well as the iVillage Web the news that it had hub . ... of Strategic Insight and ticipants said they would buy something based NBCU's Women ... The “proprietary data clean room” will give authorized partners permission to run restricted queries across their and NBCU’s audience data without exposing users’ personally identifiable information. First company-wide, local, national, and global marketplace, giving marketers new ways to reach and connect with almost 700 million people and unrivaled access to the biggest moments on every screen across Comcast, NBCUniversal and Sky. The service is being tested now with Snowflake and VideoAmp. The company announced the creation of its audience insights hub, which will make its first-party data interoperable with data from the buy side, to add another layer of dimension to the audiences . Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school—experience. From access to live streaming inventory across major sporting events to global inventory from CNBC International, more must-see programming moments from around the world will be available through programmatic. For the best experience, turn your mobile device portrait mode. Any thoughts or questions? Biggest growth opportunity across key categories, with massive increases in investments across a variety of verticals, including: Movie Studios; Travel; Technology, Social & Streaming; Financial; and Pharmaceuticals. content optimized by psychographic insights and then sell great cobranded content against 'audience parting' data." NBCU's deal with Vox will feature . It has been working with companies including iSpot.tv, Snowflake and VideoAmp on measurement systems and building what it calls its audience insights hub. In Hoax, CNN anchor and chief media correspondent Brian Stelter tells the twisted story of the relationship between Donald Trump and Fox News. NBCUniversal is pursuing a strategy driven by the intersection of broadband, aggregation and streaming, according to Linda Yaccarino, Chairman, Global Advertising and Partnerships. Leveraging the 615 million global consumers of Comcast/NBCU/Sky content, services and theme parks, NBCU has established an "Audience Insights Hub," sharing its first-party data with its . Data types currently supported through Audience Hub include first-party data such as CRM lists and DMP segments, third-party data such as purchase and demographic data, 4C Affinities from brand . Abcarian will also play an important role in the growth and development of NBCUniversal's data strategy, including efforts such as NBCU ID and the Audience Insights Hub, which will drive greater transparency, interoperability and results for brands while maintaining privacy as a core tenant. Abcarian will also play an important role in the growth and development of NBCUniversal's data strategy, including efforts such as NBCU ID and the Audience Insights Hub, which will drive greater transparency, interoperability and results for brands while maintaining privacy as a core tenant. In the RFP, NBCU said it will "establish data and measurement interoperability with our measurement partners via NBCU Audience Insights Hub (AIH), aiming to share NBCU data in a safe and privacy compliant way with our partners to support both NBCU managed, and buy-side self-served measurement. In consumer insights, audience analysis refers to researching the interests, preferences, demographic, location, and other aspects of a group. NBC Universal jobs and company details. The Manager, Commercialization & Data Partnerships will support the VP on commercialization efforts for all data-enabled products inclusive of Data-Driven Linear, Programmatic, NBCU's Audience . NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. Nothing like this great work had been seen in the world when the last spike, a golden one, was driven in at Promontory Summit, Utah, in 1869, as the Central Pacific and the Union Pacific tracks were joined. NBCU has been working to create its own measurement systems, both to count audiences for events like the Olympics and evaluate the impact of the advertising it sells. NBCUniversal crushed it during this year's upfronts and clinched $500 million in deals for its ad-supported streaming platform Peacock alone, CampaignUS reports. Falcon's Insights Hub: Stay up to date with Falcon's social media marketing insights. As more people view the Games at their own time, advertisers are beginning to get frustrated. From privacy to scale to speed, no other media company can offer an open solution like the NBCU Audience Insights Hub. The service is being tested now with Snowflake and VideoAmp. Online events will be complemented by in-person events in South Australia and Western Australia, facilitated through AustCyber's National Network of Cyber Security Innovation Nodes . • Lead commercialization and marketplace education of NBCU Audience Insights Hub. The 2021-22 Upfront marketplace demonstrated the impact of Comcast NBCUniversal’s continued commitment and investment in the content, talent, technology, data and innovation that unites marketers and audiences through powerful and inclusive storytelling. From new partnerships to new products, these milestones in the One Platform technology roadmap illustrate the company’s ongoing commitment to more secure and streamlined methods for buying, planning, and measuring advertising across premium video — with much more to come. David Tice Senior Consultant, Hub Entertainment Research. Additionally, Lee and his team are responsible for developing and transforming the company's market-leading identity capabilities from the Audience Insights Hub to NBCU ID and more. Start-Up Nation addresses the trillion dollar question: How is it that Israel -- a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more ... Later this year, the company will be launching the NBCU Audience Insights Hub, a proprietary data clean room environment that will unlock data . Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely ... The broader goal of these initiatives is “to create a more automated, more self-service, more data-driven future for partners, helping advertisers meet their key KPIs and create real business impact…” according to the company. And all major agencies have opted into integrations with our newly announced NBCU Audience Insights Hub, which will increase interoperability across the industry. first-look research and daily insights from Joe . Biggest marketplace in the company’s history, delivering double-digit percent increases in Volume and Price across all company assets. NBCUniversal is a division And later this year, we'll be making more of our measurement capabilities interoperable with your systems through the NBCU Audience Insights Hub, starting with the incorporation of reach measurement models and eventually opening up sales attribution measurement so you can run post-campaign analytics and calculate your return on ad spend . Found insideThere’s much more to Erika Jayne than fans see on The Real Housewives of Beverly Hills. Pretty Mess is her opportunity to dig deep and tell her many-layered, unique, and inspiring life story. NBCU, Sky unify advanced advertising offerings under AdSmart. And all major agencies have opted into integrations with our newly announced NBCU Audience Insights Hub, which will increase interoperability across the industry. instagram. These include: ONE21 is NBCUniversal’s take on what happens when a developer conference meets the magic of media and entertainment. Abcarian also plays an important role in the growth and development of NBCUniversal's data strategy, including efforts such as NBCU ID and the Audience Insights Hub. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries--and how companies like Amazon and Apple are changing the rules in other ... First launched in 2020, One Platform is the tech stack of NBCUniversal’s Global Advertising & Partnerships business. Our Business Resource Hub, which provides training to small businesses, has been visited tens of millions of times since launching in March. In her newest book, Be Bad First, Erika explores how we can become masters of mastery; proficient in the kind of high-payoff learning that's needed today. As the company continues to scale programmatic enablement, NBCUniversal is now bringing these capabilities to Peacock, embracing data-driven and automated activation with key DSP partners on the leading ad-supported streaming platform. NBCUniversal is rolling out technology to help marketers plan and measure video ad campaigns. NBCUniversal Announces First-Party Data Hub and ID. Search job openings, see if they fit - company salaries, reviews, and more posted by NBCUniversal employees. NBCU AUDIENCE INSIGHTS HUB. Get a great job at NBC Universal. On top of all of that, our teams are hyper-focused on the centralization of our organization's first-party audiences into a single consumer profile, that is deterministic and keeps . Found inside – Page 1Named one of the best books of the year by NPR, Fortune, Bloomberg, Sunday Times A New York Times Book Review Editor’s Choice “If you want to understand modern-day Silicon Valley, you need to read this book.” —John Carreyrou, New ... Partners will gain access to NBCU’s linear TV APIs and certified reach measurement models to improve efficiency and effectiveness. Over the past two years, the company has completely expanded its offerings – as unveiled during its ONE21 developer conference – to create an unparalleled global premium advertising platform, offering unprecedented value to partners and audiences, and highlighting the company’s investment in the future of business. This cloud-based hub will house first-party audience and ad data. The clean room framework is being powered by Snowflake and VideoAmp is the first measurement partner to be integrated. It has also created a data clean room called NBC Audience Insights Hub, a privacy-friendly tool . Later this year, Comcast will launch the NBC Audience Insights Hub, "a clean room so advertisers can explore without exposing any of the underlying data" from the company's linear, online and streaming audiences, said NBCU EVP of ad platforms and operations Ryan McConville. NBCUniversal also called upon VideoAmp as the first measurement partner to integrate with their newly formed Audience Insights Hub. NBCU plans to add to its measurement capabilities so that partners can do their own self-service multi-platform attribution. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. This is the final installment in a five-part series examining the transformation of television as the industry . In this inspiration-packed book, Katie Couric reports from the front lines of the worlds of politics, entertainment, sports, philanthropy, the arts, and business—distilling the ingenious, hard-won insights of leaders and visionaries, who ... The hub will also enable clients to see how audiences and customers overlap, enable cross-platform planning and measure reach and frequency, and help gauge the impact of campaigns. REMOTE WORKSPACES EVERYWHERE — March 22, 2021 — Today at ONE21, NBCUniversal unveiled its new technology and data offerings coming to market via One Platform and invited partners to join and co-develop key capabilities. Peacock to expand range of interactive shopping moments using NBCU’s ShoppableTV format. Apply for full-time jobs, part-time jobs, student jobs, internships and temp jobs. " --Harvey Weinstein, President, Miramax Films Corp. "Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging techno-centric world: read this book or be left behind. To that end, NBCU says it's launching Audience Insights Hub, a so-called data clean room that allows marketers to bring their own first-party data to the table and match it with audiences found on the company's One Platform in a privacy-conscious way. NBCUniversal Announces First-Party Data Hub and ID, Inside the Stream Podcast: Interview With Alan Wolk About His New Smart TV Report, Innovid Key turns to improve secure ad targeting, IAB Tech Lab Rolling Out Two New Measurement Tools For CTV, Whatnot raises another $150M for its livestream shopping platform, evolves into a unicorn, Behind Addison Rae’s Multimillion-Dollar Netflix Film Deal, Roku Survey Finds Consumers Upbeat Heading Into Holiday Shopping Season; Spending Expected To Tick Up 5%. NBCUniversal also called upon VideoAmp as the first measurement partner to integrate with their newly formed Audience Insights Hub. And the company will create the NBCU Audience Insights Hub, which will allow for interoperability between the company's first-party data, and third-party data used by marketers. First automated, all audience, all screen next gen marketplace, with 90 percent adoption of One Platform audience automation and guarantees across digital, streaming and linear. NBCUniversal unveiled NBCU ID, a new identifier that consolidates first-party data across its TV, park and resort businesses, and Audience Insights Hub, a data clean room that enables brands to . global audience. NBCU will also launch its Audience Insights Hub later this year, a proprietary data clean room so marketers can bring their own data to One Platform and find audiences across NBCU's channels and properties. NBCUniversal Launches the NBCU Audience Insights Hub In an industry-leading example, later this year existing Snowflake customer NBCUniversal will launch the NBCU Audience Insights Hub, built on a cross-cloud data clean room environment powered by Snowflake that will unlock data interoperability between NBCUniversal and its advertising . Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. There's no single event that captures an audience like the Olympics. This cloud-based hub will house first-party audience and ad data. The clean room tech for this product will be provided by cloud computing platform Snowflake, while measurement will be handled by VideoAmp. • Driving monetization of NBCU Audience Insights Hub via setting of selling strategy and operationalizing wing-to-wing processes for new products. It will also be a way for partners to match second and third-party data sets used in conjunction with One Platform, the company’s advertising and partnerships tech stack. Categories: Found insideThis open access book describes the three planning approaches and legacy impacts for the Olympic Games in one locale: the city of Los Angeles, USA. This Brand Marketing & Management job in Marketing, Media . From simplifying the ability for buyers to plug in to One Platform, to providing greater access to third-party premium inventory, to optimization and decisioning, FreeWheel and NBCUniversal are continuing to collaborate, and are setting the bar and the pace for the entire industry. NBCU will also launch its Audience Insights Hub later this year, a proprietary data clean room so marketers can bring their own data to One Platform and find audiences across NBCU's channels and properties. Slick science, corporate conspiracies, and an endearingly nerdy protagonist make this first book in the series a fresh, exciting sci-fi adventure. Apply for Manager, Content Insights in Nbcuniversal today! In a recent interview, Melissa Lintinger, Senior Vice President of Production Finance from NBCU sat down with Mark Goldstein, President and CEO of Entertainment Partners to discuss the challenges and silver linings of getting back to work safely during these uncertain times, and how life on set may look in the months to come. All equating to more than $1.5B in sales, a 67 percent year-over-year growth. Containing both proprietary first-party insights collected by NBCUniversal and acting as a high-fidelity match key for all second and third-party data sets brought to One Platform, NBCU ID will help inform cross-platform planning and measurement use cases while driving personalization for viewers across all screens. As the leading media and technology company, Comcast NBCUniversal sits at the crossroads of a converged ecosystem. A member of NBCUniversal's Advertising & Partnerships leadership team, she is an essential voice in the marketplace, partnering with many of the leading trade organizations . Stephanie Wong Director, Insights and Strategy, Horowitz Research . With this new solution, NBCUniversal will feed its first-party audience data, which will enable partners to run restricted, permissioned queries across the two data sets without exposing any underlying personally identifiable information. Found inside – Page 14ALTRIA GROUP INC breakingviews.com/ Financial Insight : Altria Spinoff's Hazy Logic ... [ News ] Amazon.com Inc ; NBC Universal ; Television programs ; S 05 ... Peter Katsingris - SVP, Audience Insights, Nielsen. Television Disrupted: The Transition from Network to Networked Television will empower you to make informed business, career and investment choices by giving insights into the technologies, business rules and legal issues that are shaping ... NBCUniversal Expands The Future Of All-Screen Commerce At ONE21. "This book provides vital insights into the elements of strategy and their application to media firms. The data interoperability provided by the NBCU Audience Insights Hub will power several new, first-to-market self-service capabilities across all of One Platform’s key components, including: The NBCU Audience Insights Hub is launching with two leading development partners – cloud computing platform Snowflake will power the initial clean room framework and VideoAmp will be the first measurement partner to integrate — with more in the pipeline. Credible estimates peg the U.S. 2019 OTT media spend at nearly $4 billion, with annual growth rates exceeding 40%. This is one of the most important books on the subject of mentoring to be written in years." —Henry R. Kravis, founding partner of Kohlberg Kravis Roberts & Co. "Power Mentoring adeptly bridges the academic-practitioner divide by ... Leveraging the 615 million global consumers of Comcast/NBCU/Sky content, services and theme parks, NBCU has established an 'Audience Insights Hub,' sharing its first-party data with its advertising and technology partners and providing them a "clean" environment in which to enter their own proprietary data. Using the NBCU data, partners will be able to discover overlaps in their audiences to drive better targeting and cross-platform campaign planning. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact. Read more about NBCU's Audience Insights Hub and learn how it leverages Snowflake's capabilities. New Solutions Expand Automated, Self-Service, and Data-Driven Capabilities for Clients and Announce New Development Partners. AdSmart doubled in volume year-over-year, and all major agency partners signed on for NBCU Audience Insights Hub integrations. This book is the perfect addition to any Jurassic fan's collection! When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. Found insideThis is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. NBCU announced forming an audience insights hub that will also clients to use its first party data to target campaigns. Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. The "proprietary data clean room" will give authorized partners permission to run restricted queries across their . Related, NBCU is creating “NBCU ID,” a single deterministic ID. A story about a leadership team that has to embrace the scariness and opportunities of the unknown to win a large project critical to their business. Hub Entertainment Research. For example, NBCU was the first media partner to participate in a pilot program automating RFPs between Operative and a lead agency buying technology vendor. At its ONE21 developer conference this morning, NBCUniversal announced plans to launch its NBCU Audience insights Hub, which will contain all of its first-party audience data. Specifically, he will lead a team of data scientists, strategists, and developers who will enable and enhance monetization opportunities across NBCUniversal's One Platform; develop an integrated audience graph; and promote the company's market-leading identity capabilities, from the NBCU Audience Insights Hub to NBCU ID and more. The Power of Latino Leadership helps the reader decode the coming America and the changing workforce.” —Ray Suarez, Senior Correspondent, PBS News Hour, and former host, Talk of the Nation, NPR “Bordas has mentored generations of ... NBCUniversal hopes that its broadcast of the Tokyo Olympics will provide American viewers with a spectacular sports spectacle they can enjoy at their leisure. The "proprietary data clean room" will give authorized partners permission to run restricted queries across their and NBCU's audience data without exposing users . Athlete Stumbles and Plunging Ratings for Olympics Gets NBC Fired up to Talk with Advertisers. This complimentary marketing webinar . Snowflake for Media, Advertising, and Entertainment Snowflake's Data Cloud establishes a single source of truth across products, channels, advertising, and engagement to improve personalization and experiences and drive better content decisions. Focused on ensuring the interoperability that the future of television needs, the program aims to work across the ecosystem to more optimally integrate with partners across technology, data, demand, and supply – including One Platform. Programmatic offers partners of all sizes a simple way to reach their key audiences across NBCUniversal. Appointed in 2015, Colella is charged with shaping NBCU's audience graph which subsequently powers its advanced advertising offering Audience Studio, which has been in operation since 2016. Rapid growth looks poised to continue, fueled by advertiser demand and a flurry of new streaming services ready to hit the market, most notably from Disney, NBCU, and AT&T's WarnerMedia. Businesses need unified offerings and fresh ways to incorporate cultural insights and the latest technological developments so they can invest in the stories that move people and shape the world,” said Linda Yaccarino, Chairman, Global Advertising & Partnerships, NBCUniversal. From broadband to aggregation to streaming, our company not only meets this moment – it was made for it.”. The contributors challenge the narrow view of period drama TV as conservative nostalgia; through sharing their experiences with these series (as consultants, bloggers and public speakers) they suggest ways in which historians can navigate ... as well as a networking hub and exhibition hall showcasing booths which feature sovereign products and services. privacy-first view of the audience that powers a more . NBCUniversal is proud to empower partners to activate their campaigns however works best for their business, and in 2021 it’s expanding with Peacock. NBCU said Abcarian will also play an important role in the growth and development of the company's data strategy, including efforts such as NBCU ID and the Audience Insights Hub, which will drive greater transparency, interoperability and results for brands while maintaining privacy as a core tenant. NBCUniversal's One Platform is also founded on simplifying the process of buying media, which AOS's open integrations and partnerships with agency systems are helping to facilitate. NBCU ID is intended to improve user experiences for both consumer and partners. Comcast NBCUniversal 2021-22 Upfront marketplace – which took place in a historic year across the industry, featuring tens of billions in Upfront opportunity defined by consumer and marketer demand – was full of records and firsts, including: Follow us on Twitter Peacock is NBCUniversal's new streaming service, which has been available to select Comcast subscribers since April 15, 2020, and has a launch date of July 15, 2020, for all users and will have . Leveraging the 615 million global consumers of Comcast/NBCU/Sky content, services and theme parks, NBCU has established an "Audience Insights Hub," sharing its first-party data with its . Expansion of One Platform Commerce in Instagram and Facebook apps in combination with over 100 retail partners. Like us on Facebook A chronicle of the brief relationship between a recession-plagued Subaru of America and its advertising agency is peppered with insider's perspectives on the modern advertising world. Reprint. 15,000 first printing. This eye-opening volume provides a new appreciation of the extraordiary strides being made in disruptive technology by female entrepreneurs who are building a new world."--Back cover. Found insideSteve Harvey, the host of the nationally syndicated Steve Harvey Morning Show, can't count the number of impressive women he's met over the years, whether it's through the "Strawberry Letters" segment of his program or while on tour for his ... The Director, Data Partnerships, will manage the commercial relationships with key data partners and vendors supporting NBCU's growing Advanced Advertising businesses inclusive of our AdSmart products and Audience Insights Hub - NBCU's proprietary data clean room. First-Ever Local to Global Market Capitalizes on Shifting Audience and Marketing Trends, Offering New, Scaled Opportunities for Small and Medium Businesses and Enterprise Partners, Demand From All Major Industries Increases Marketer Investment Across Movie Studios, Travel, Technology/Social/Streaming, Financial, and Pharmaceutical, One Year Later After Its National Launch, Peacock Soars as the Leading AVOD Platform, From Breaking News to Breaking Records, the Olympics to the Super Bowl, NBCUniversal Brings Historic Moments to Every Screen, One Platform Helps Marketers Automate Audiences Across All Screens; Increases Advanced Targeting Adoption and Cross-Platform Integrations. 10Verizon 49.1 as well as a Workday Wind-Down Insight and ticipants said would!: Stay up to Talk with Advertisers into the elements of strategy operationalizing! Olympic Winter Games and Super Bowl LVI - 85 % of the Audience that powers a more news... 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